Reasons Why Your Email List is More Important Than Ever

An email list can be one of the most profitable tools in your marketing arsenal, and it's not going anywhere anytime soon! So what makes email marketing so effective? Here are 5 reasons why you need to start building your email list NOW if you want to remain competitive in today's online world.

Collect leads

It’s free, simple and effective to build an email list. Every time you write a new post or send out a new announcement, it’s a great opportunity to also remind your audience that they can join your email list. Create a sign-up form on your website and include it in your author byline or at the end of every post you write. Do guest posts with other blogs, share news about you via social media channels and use software to create pop-ups on your site. Engage those who follow you, asking them to sign up for more content by sharing their name and email address.

Build relationships

We often refer to people we know as our social capital—meaning they might have something we need and vice versa. Building a strong social network should be a priority for any small business owner. Take every opportunity to introduce yourself to people who can help you succeed. Think of ways you can bring value to them and build relationships with as many local influencers as possible. You don’t want them thinking about your shop—you want them thinking about how they can help you succeed! A strong email list will give you an easy way to continue building these relationships once you open your doors.

Reach more people than ever before

Simply because of your small business email list, you now have a captive audience of targeted prospects that can't wait to hear from you. It's no secret that people are tired of being marketed to and inundated with advertising; when someone signs up for your email list, they're choosing to get your marketing messages over every other option available. If you don't already have an email subscriber list for your business, start today! You'll gain instant access to an engaged group of people who want to learn more about what you have to offer—at least if you do it right.

Acquire new customers

If you're not acquiring customers through your email list, you're probably leaving money on the table. Unfortunately, for many entrepreneurs that's exactly what happens: They don't prioritize their email lists and so they fail to capitalize on all of its benefits. There are more ways than ever before to connect with customers today, from Facebook and Twitter ads to content marketing and referral programs like Bring a Friend. But nothing beats email for its ability to establish a relationship with your customer - make sure yours is stronger than ever.

Create raving fans

Raving fans—consumers who love your product or service so much that they go out of their way to tell others about it—are more important than ever. They are your best source of word-of-mouth referrals and can be an effective channel for gathering honest feedback, getting direct customer input, and providing continuous improvement ideas. You should treat them like royalty, because they will help you grow your business if you take care of them.


The email list has become more important than ever because it helps you take your business global. It's no longer necessary to be present in every country to reach them - with social media and e-mail, you can speak to people from any corner of the world. If you want your business to succeed, it's time to invest in a mailing list. What are you waiting for? Start building yours today! Or let us help you make it easy.